Digital mod

  30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent and technology is needed for Enterprise SEO success. From a global pandemic to the continuing economic, environmental, and leadership crises we’ve seen throughout 2020, brands are being challenged now to rise up and rethink ‘business as usual’. Unprecedented shifts in consumer expectations and behavior, placing digital convenience and personalization at the top of the must-have list, present an opportunity unseen to date for those who can master enterprise SEO skills to deliver for increasingly demanding consumers and clients. As we head into 2021, the importance of SEO as part of a comprehensive marketing strategy cannot be understated. SEO holds the keys to digital success; from the insights and context, it delivers to the content it optimizes and the res...

  MarketWatch has highlighted these products and services because we think readers will find them useful. This content is independent of the MarketWatch newsroom and we may receive a commission if you buy products through links in this article. Worldwide media ad spending is down 4.5% this year, but we’re expecting to see pre-pandemic levels of ad spend in 2021, especially with the vaccine just around the corner. Digital ad spending will be driving this rebound in particular, with the U.S. expected to enjoy a 7.5% growth of growth next year. This means digital marketing and advertising agencies will be undergoing massive hiring surges in the coming months. Now’s the perfect time to hunt for a new job, but you’ll need to brush up on your digital marketing skills to stay competitive, especially with millions of Americans re-entering the workforce. The 2021 Ultimate Digital Marketing Super Bundle contains all the knowledge you need to become a seasoned digital marketer, and it’s curre...

  The social network will no longer prompt users to quote tweet. Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 17, 2020 2 min read This story originally appeared on PCMag Following a failed experiment to encourage more thoughtful online sharing, Twitter this week announced the return of good old fashioned retweets. Ahead of the 2020 presidential election, the company in October began inviting users to quote tweet — adding personal commentary before boosting a post — rather than mindlessly retweeting. "Our goal with prompting QTs (instead of retweets) was to encourage more thoughtful amplification," according to Twitter Support. "We don't believe that this happened, in practice." Sure, the number of quote tweets increased (likely because users were sent directly to the QT composer), but that win was offset by an overall 20% decrease in sharing through retweets and quote tweets. And of those who did quote tweet, ...

  The must-see Netflix documentary, “The Social Dilemma,” released early this year, draws attention to the link between heavy smartphone use and mental health disorders like anxiety and depression. But there’s a paradox brewing, because the latest solutions for mental health ask people to spend more time on their phones. Digital mental health is trending. Think texting your therapist via Talkspace or meditating with Calm. Five of the top 10 venture capital-backed mental health startups are smartphone apps. The top 20 mental wellness apps were seeing 3 million new downloads per month before Covid-19 began striking hard in March, which grew to 4 million in April. While the expanded access to mental health resources is remarkable, these products face two contradictory goals. Technology is built to engage, to keep us logged in for as long as possible. But if excessive screen time is worsening mental health issues, good mental health care should probably help us disengage from our phone...

  By John Lincoln, MBA, Co-Founder and CEO of Ignite Visibility and one of the top digital marketing consultants in the industry. getty According to a recent Talkwalker study, social media trends are veering in a new direction. We're still in a challenging time, and 78% of consumers want brands to help them with their day-to-day lives. Marketing using nostalgia, conversation, memes and socially conscious language will take the lead. Looking ahead to 2021, marketers will want to watch these nine social media sites to keep their audiences engaged. TikTok TikTok really took off in 2020, and unless an official U.S. ban goes through, it's not going anywhere. In 2018, the company merged with an app called Musical.ly. After the death of Vine, users flocked to TikTok. Next year TikTok is only projected to grow. Who it's for: More than 40% of TikTok's 800 million users are age 16–24. Why use it: TikTok has several qualities that should interest marketers moving into 2021, includ...