Digital mod

  Some say SEO is dead in 2021. I know a few people that may disagree: The millions of businesses who continue to see massive bottom-line growth through search engine strategies. In 2021, relevancy is still king, and the companies who can adapt to the changes in the search engine landscape will be the ones who thrive. It’s about more than just getting a few search terms on page one of Google. It’s about building a solid foundation of SEO that will outlast changes in algorithms and keep your business relevant. Over the coming decade, a solid growth program can continue to leverage SEO to: Connect with your target audience Boost top-of-the-funnel acquisition Drive more qualified leads and sales Reach more potential customers and beachhead markets Build a strong and enduring online brand presence These are the fundamental goals you should have in mind when you start brainstorming your SEO strategy. In this article, we’ll run through some of the top SEO strategies and tips to keep in m...

  Social media is, without a doubt, one of the most effective outreach channels for businesses. Several companies invest a lot of money in their social media marketing campaigns because they want to target their core audience. Yet, effective social media marketing goes way beyond drafting ads to share with your target demographic. Businesses need to look at social media as more than just a place to serve ads, but as a location to promote relationships with customers. The brands that are most creative on social media tend to stand out. Here, 11 leaders from Forbes Communications Council discuss some of the less common yet very effective social media marketing strategies they've come across over their career. Members share some effective social media marketing strategies that tend to fly under the radar for most marketers. Photos courtesy of the individual members. 1. Actively Engage With Your Followers Social media is a two-way conversation, and a smart marketing strategy will take ...